Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building." OLAPLEX restores damaged and compromised hair by repairing from the inside out with their patented single ingredient, bis-amino diglycol dimaleate. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair. OLAPLEX repairs all types of hair damage; Thermal Factors: Damage from high levels of heat from curling irons, flat irons, dryers, etc.. Chemical Factors: Damage from Colouring, Bleaching, Perming and Relaxers Mechanical Factors: Damage from brushing, friction, tugging and pulling on wet hair Environmental Factors: UV Damage from the sun, humidity, extreme hot/cold weather conditions and pollution
Get ready to intensify your color with the Tressa Watercolors Intense Color Shampoo. Made to refresh, maintain and intensify your wildly intense hair color. Each application deposits more color leaving you in complete control of how vivid and intense you want the color. Colors great on pre-lightened hair and natural level 7 and higher. Effective and safe on all hair types. *Recommend wearing gloves when applying.
Use on Light to Medium Blonde and Gray hair- Adds glimmering sparkle to platinum blondes and silvers, while washing away golden tones- Available in 2oz, 8.5oz
Up to 3 times smoother hair and instant luminosity! Wella's first precious oil collection with camellia oil and white tea extract. ~LUMINOUS REVEAL SHAMPOO~ FOR ALL HAIR TYPES Light moisturizing shampoo leaves the hair deeply cleansed and luminous. ~LUMINOUS INSTANT CONDITIONER~ FOR ALL HAIR TYPES 30-second smoothening conditioner that locks moisture in, leaving the hair luminous and smooth. ~LUMINOUS SMOOTHENING OIL~ FOR ALL HAIR TYPES Versatile perfecting oil for hair smoothness and glossy effect, with macadamia and avocado oils.
FOR DRY, COLOUR-TREATED HAIR Gently cleanse and moisturize hair while protecting hair color vibrancy with this luxurious, concentrated daily hydrating system. AntiFadeComplex infuses hair with essential hydration to protect and moisturize color-treated hair. ~KEY INGREDIENTS~ ZEROSULFATE colour-preserving formula derived from coconut, corn and sugar; NATURAL EXTRACTS including Peppermint, Sage and Rosemary; SIGNATURE AROMATHERAPY BLEND with Peppermint and Corn Mint Essential Oils ~~Signature Aromatherapy Blend~~ Peppermint, Sage and Rosemary
STRENGTHENING REPAIR FOR MICRO-SCARRED, DAMAGED COLOUR-TREATED HAIR Formulated with our exclusive Asta-Repair™ including Astaxanthin, a powerful antioxidant, the luxuriously creamy formulas help heal and provide the perfect balance of strength and velvety softness. ~~KEY FEATURES AND BENEFITS~~ ASTAXANTHIN a powerful nature-derived antioxidant, and our exclusive AntiFade Complex, for beautiful colour-treated hair; HAIRCARE products designed specially for damaged hair including heat or mechanical damage, environmental damage and chemical or colour damage; KERAVIS, CERAMIDE AND ARGININE, help replace the cysteine bonds and heal the micro-scarred cuticle to restore strength and velvety softness; 97% Improved Hair Strength After Only 1 Use of the Strength Cure Shampoo, Condition, and Split End Salve!* ~~Signature Aromatherapy Blend~~ Lavender, Peach, and Vanilla
HAIR CARE FOR 72 HOURS OF ANTI-FRIZZ CONTROL AND SMOOTHNESS Blow away frizz and heat styling stress with Smooth Perfection anti-frizz haircare products. Made with camellia oil, this lightweight fast-absorbing oil moisturizes and conditions to fight frizzy hair. Combines the best of smoothing, colour care and heat protection for a fast new anti-frizz solution. The Smooth Perfection line has versatile styles to prevent frizz for all hair types. ~~FEATURES AND BENEFITS~~ CAMELLIA OIL: Smooths hair; Eases blow dry; Fights frizz; Moisturizes and conditions; Lightweight and fast-absorbing; THERMAL ANTI-FADE COMPLEX: Protects colour treated hair from heat; Vibrancy and shine; UVA/UVB protection; Blend of vitamin C & E;
LUXURIOUS HAIRCARE FOR MATURE AND AGING COLOUR-TREATED HAIR. Rich, transforming formulas restore youthful movement, suppleness and shine. Fortifying Keravis strengthens hair on the inside and Golden Marula Oil nourishes and protects hair on the outside. ~~5 Key Benefits~~ RESTORATION: Keravis helps strengthen and repair while fairly-trade Golden Marula Oil provides hydration, protect and rejuvenation. MANAGABILITY: Sustainably sourced Shea Butter provides moisture and movement for mature and aging colour-treated hair. BODY: Decadent lightweight textures won't weigh hair down. LUSTER: Vitamin B complex helps create an even surface for optimal hair shine. PROTECTION: Our exclusive AntiFade Complex with vitamin E and UVA/UVB filters and Golden Marula Oil with it's high antioxidant content protect colour vibrancy.
AG’s Moisture & Shine Category is formulated to rescue dry, parched hair and revitalizes locks deprived of essential moisture. Protein and humectant enriched formulas quench dry hair, leaving hair nourished with renewed strength, elasticity and shine. ~XTRAMOIST~ Moisturizing Shampoo; Parched, lifeless hair requires extra moisture. Restore softness, manageability and shine with this gentle, salt-free, hyper-moisturizing shampoo. Xtramoist is specially formulated with a potent blend of hydrating honey extracts and sodium PCA plus keratin protein and silk amino acids to restore moisture balance, strength and shine. ~FAST FOOD~ Leave On Conditioner; Fast Food feeds, smoothes and calms frizzy, thick or coarse hair instantly. Potent humectants and abyssinian oil do double duty to moisturize and mend split ends while adding weightless condition and shine to dry, lifeless hair.
Coloured hair is kept radiant and healthy with our exclusive CARE (Colour And Radiance Enhancing) Complex. A unique blend of natural ingredients extends the life and vibrancy of colour, providing protection against UV rays. Coloured hair demands special care. ~ COLOR SAVOUR~ is a sulfate-free mild formulation gently cleanses hair with a rich, luxurious lather. Proteins and herbal extracts soothe and repair, and our exclusive CARE Complex with sunflower seed extract and natural polyphenols provides both UV and free radical protection to significantly extend the life and vibrancy of colour. ~STERLING SILVER~ is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.
AG’s Volume category delivers light, airy and uplifting products that provide volume and fullness to otherwise flat hair. AG’s proprietary all-natural Regenerative Complex has been infused into each product, rebalancing the growth cycle while creating the optimal environment for healthy hair growth. ~THIKK WASH~ Volumizing Shampoo; Thikk Wash’s weightless formulation effectively boosts volume in fine to medium hair by using an abundance of body building panthenol, keratin and silk proteins. Enhanced with AG’s Regenerative Complex, containing clinically-proven pea sprout extract coupled with ginseng and ginger to help create and maintain an optimal environment for healthy hair growth and fuller looking hair. The result is soft hair with body and movement. ~THIKK RINSE~ Volumizing Conditioner; Fine hair needs weightless conditioning. Infused with body building volumizers like panthenol, keratin and silk protein that nourish fine hair without weighing it down.
Over-processed and over-worked hair requires special attention to get healthy and strong. The protein-packed products in AG’s Therapy category are specially formulated to restore moisture, elasticity and life back into hardworking hair. And for dry, itchy scalp, our powerful anti-dandruff products provide therapeutic benefits, which effectively eliminate dandruff at the source. ~RENEW~ Clarifying Shampoo; Product build-up, chlorine and damaging mineral deposits are a thing of the past with Renew’s gentle, colour-safe revitalizing formulation. The ideal swimmer’s shampoo, Renew gently removes chlorine and product build-up and leaves hair with renewed manageability. ~CONDITIONER LIGHT~ Protein-Enriched Conditioner; Formulated with a lower-pH, this silky-smooth, super detangling conditioner closes down the cuticle to lock in moisture and shine. Ideal for use after colour treatment. Conditioner Light is packed with protein, yet light enough for daily use.
AG’s Style category has got you covered. From a multitasking Shampoo & Body Wash that invigorates your senses, to a high performance Conditioner & Shaving Lotion that will simplify your morning routine. ~SHAMPOO & BODY WASH~ Invigorating Cleanser; AG’s ultra-rich shampoo and body wash combination gently cleanses while restoring vitality and invigorating the senses. Natural menthol crystals cool and stimulate, promoting a healthier scalp and fuller, thicker hair. Gentle aloe vera and cucumber extract further calm, cool and soothe the skin. ~CONDITIONER & SHAVING LOTION~ Invigorating Lotion; Save time in the shower with this conditioner/shaving lotion combo. Natural menthol cools and stimulates, promoting a healthier scalp and fuller, thicker hair. Hydrolyzed oats soften coarse beard hair, allowing for a closer shave while helping reduce razor burn. Soothing cucumber and aloe vera extract leave skin hydrated and refreshed.
Infused with the miracle of argan oil, every product in AG’s Smooth category works to make thick, coarse or kinky hair velvety soft and frizz-free. Nutrient-rich ingredients leave hair noticeably smoother and healthier. ~SMOOOTH~ Sulfate-Free Argan & Coconut Shampoo; Hyper-rich Coconut and Argan Oil are blended in a mild and gentle sulfate-free formula, bathing hair in creamy nourishing lather while calming, smoothing and adding shine. ~SLEEEK~ Argan & Coconut Conditioner; This lavish conditioner transforms hair from coarse and kinky to sleek and smooth. Formulated with hyper-rich coconut and argan oil plus moisturizing shea butter, Sleeek hydrates each strand, coating hair and leaving it shiny and irresistibly touchable.
AG’s Keratin Repair category is specifically formulated to restore hair’s core strength, improving elasticity and reducing breakage in chemically straightened, coloured and distressed hair. Keratin amino acids penetrate the hair cuticle, bonding and repairing, moisturizing and sealing and helping to reverse the signs of hair stress, dullness and damage. ~REFUEL'S~ sulfate-free formula gently cleanses, nourishes and restores life back into dry, damaged hair. Keratin amino acids provide long-lasting strength and touchable softness. ~RESTORE~ Added bounce and a soft, silky look and feel to your hair with our decadent daily strengthening conditioner. Restore hair structure and condition from the inside out, allowing your fingers to glide effortlessly through your hair.
Showcase the beauty of grey hair with this colour clarifying shampoo. Professional formula made with Magnesium. The Gloss Protect System, enriched with amino acids and anti-yellowing agents, counteracts unwanted brassy tones. Silver grey hair has never looked better!
GENTLEMEN Always be at your finest. REUZEL CLAY MATTE POMADE – MATTE FINISH, STRONG HOLD; Creates a touchable, flexible hold with a matte finish that is perfect for manipulating the hair into almost any style. REUZEL FIBER POMADE – PLIABLE HOLD, NATURAL FINISH; Creates hours of textured definition with a firm but pliable hold and a low shine finish. Works best on shorter hair, and is particularly effective on medium to thicker hair types. REUZEL BLUE STRONG HOLD HIGH SHEEN POMADE; Packed with high shine and strong hold, is water soluble, holds like a heavy wax yet rinses out as easily as a gel. This super concentrated pomade works on any hair thickness or texture and creates a polished look for any hair style. REUZEL GREEN MEDIUM HOLD GREASE; Versatile wax and oil based product that allows you to control its strength and degree of shine. Reuzel Grease is strongest when applied to dry hair. For the heaviest (90 weight) hold apply to blow dried hair, for a medium (60 weight) hold apply to towel dried hair. REUZEL PINK HEAVY HOLD GREASE; perfect for the man who carries a comb and knows how to use it. Heavy/Strong Hold and as strong as a gel Medium shine REUZEL RED HIGH SHEEN POMADE; versatile water based product that allows you to control its strength and degree of shine. Reuzel Pomade is strongest when applied to dry hair, for a heavy (90 weight) hold, blow dry the hair before applying. For a lighter (30 weight) hold, simply towel dry before applying. AVAILABLE SIZES; 1.3oz/35g 4oz/113g 12oz/340g
Reuzel Beard Balm with Shea Butter and Argan Oil is a light to medium hold, multi-purpose balm with a manly, woodsy scent. Formulated for your beard and the skin underneath to reduce itch, beardruff, promote thicker hair, tame rogue hairs, repair split ends, and to soften coarse hairs. Instantly makes your beard appear thicker, and keeps your beard moisturized throughout the day. Easy to work with – leaving your beard and mustache full, soft, and healthy. -Helps seal in moisture and protect the hair, Gives beard a healthy gloss while making it easier to trim and shape, Softens coarse and rogue hairs, Promotes itch-free beard growth, Conditions and helps new growth, Eliminates beardruff,
~~SHAPER FIERCE~~ FOR HAIR THAT STAYS UP TILL DAWN; Ultra-firm finishing hairspray. Shapes hair into any fashion – for ultra-firm, all-day hold. Available in sizes: 400ml / 50ml ~~RE-SHAPER~~ REFORM AND RESTYLE FOR ANY SHAPE; Brushable, humidity-resistant, strong-hold hairspray. Strong, lasting, and reshapable for a multi-blend hold that bends to any shape and protects against humidity. Available in sizes: 400ml / 50ml ~~SHAPER PLUS~~ MEDIUM-STRONG HOLD HAIRSPRAY; Use Shaper Plus for 24-hour flexible control that's not stiff or sticky and holds up your hair in high humidity. Product size: 1.5 oz. / 10.6 oz.
~~POTION 9~~ THE ORIGINAL WEARABLE STYLING CONDITIONER; Wearable styling treatment. To restore hair’s natural condition, protect, enhance manageability and renew shine. ~~TRILLIANT~~ SHIMMER, SHINE, STUN; Thermal protection and shimmer complex. With rock crystal extract, designed to gently condition and protect hair, while adding body and sparkling shine. ~~STYLIXIR~~ SPELLBINDING STYLES WITH NATURAL HOLD; Natural hold flexi-styler. Hair-smoothing elixir for natural hold. Non-greasy formula glides into hair for head-hugging, fluid waves and sleek movement.
~~VOLUPT SPRAY~~ HIGH IMPACT VOLUME; Volume-building spray gel. Soft and supple, with root-lift technology for full-on volume and sensual softness. No stick, no crunch, no compromise. ~~Whipped Crème~~ INDULGE YOUR STYLE CRAVINGS; Light, conditioning style whip. Protein-rich, ultra-light whip to lift nourished curls and waves. For super-conditioned, air-light bounce. ~~MOUSSE FORTE~~ GIVE HAIR HEAT-RESISTANT BODY AND POWER; Strong-hold mousse. Body-boosting curl and wave strengthener with UV protection – for de-frizzed curls, waves, and control. ~~
~~DARK OIL~~ BODY IN A BOTTLE; Evanescent styling oil that replenishes from the inside out to smoothen the cuticle and add body, then disappears from hair thanks to the new DiffusX Technology. Formulated with sandalwood, cedarwood, and argan oil. With hair protection against UV damage. Disappears in seconds, smooths up to 48 hours. ~~SHINE CRAFTER~~ FLEXIBLE TEXTURE, WORKABLE SHINE; Moldable wax. With rock crystal extract – for flexible, malleable definition that shimmers with shine. ~~LIQUID GLOSS~~ ULTIMATE SHINE, ZERO STATIC; De-frizz polishing drops. A shimmering finishing touch – for glossy, shine-boosted finish and no static. ~~SHINE DEFINE~~ SPRAY-ON SATIN SHINE; Shine and flexible-hold spray. Protects hair from heat and conditions for natural, brushable satin sheen and definition.
~~TEXTURIZER~~ BOOST HAIR'S ENERGY WITH TONED TEXTURE; Flexible, bodifying liquid gel. Wheat and soya protein liquid gel to tone individual strands of curly or straight hair – for textured definition and energized body. MICROWEB FIBER REMOLD, RESTYLE, RENEW; Elastic texturizer. Remoldable and touchable with silky web fibers – to redefine styles for any hair texture or length. CRAFT CLAY NATURAL HOLD THAT STARTS AT THE ROOTS; Remoldable matte texturizer. Infused with earth minerals to separate and restyle texture – for remoldable styles with matte finish and natural hold. ERUPTEK EXPLOSIVE TEXTURE, EXPANSIVE VOLUME; A lava-like paste compounding the heat and energy of a volcano. Eruptek detonates on contact with hair for expansive volume and extreme clouds of texture.
Whether it’s waves, classic curls or kinky texture, curls need special attention. Every product in AG’s Curl category is specially formulated with our unique Curl Creating Complex (C3) infused with tomato extract and rice amino acids to enhance curls with bounce and definition while providing intense moisture and frizz-controlling nutrients. ~~RECOIL~~ Curl Activator; Some curls need a little encouragement and nothing defines, maintains and moisturizes curls like AG’s Re:coil. Rich in our exclusive Curl Creating Complex (C3), Re:coil separates and holds without stiffness or stickiness, even in high humidity. Curl Factor: 3/5 Hold Factor: 3/5 ~~BEACH BOMB~~ Tousled Texture Beach Bomb creates bombshell-worthy waves that are natural, full of texture and incredibly sexy. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our Curl Creating Complex (C3) to condition and keep your hair healthy while you’re looking good. A light coconut verbena fragrance transports you to the beach. Curl factor: 2/5 Hold factor: 2/5
Infused with the miracle of argan oil, every product in AG’s Smooth category works to make thick, coarse or kinky hair velvety soft and frizz-free. Nutrient-rich ingredients leave hair noticeably smoother and healthier. ~~SET IT STRAIGHT~~ Argan Straightening Lotion; Argan-infused Set it Straight wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day and is also an effective thermal protector. Smooth Factor: 5/5 ~~FIREWALL~~ Organ Shine & Flat Iron Spray; Firewall provides high shine plus a smooth protective barrier between your delicate hair and your searing flat iron, smoothing, protecting and preventing breakage while controlling unruly hair and flyaways. Infused with argan oil, Firewall lets your iron slip seamlessly through your hair as it adds incredible shine. Smooth Factor: 5/5 ~~THE OIL~~ Argan Smoothing Oil Rich in organic Moroccan argan oil, AG’s The Oil adds indescribable softness, shine and slip to all hair types. Lightweight and non-greasy, The Oil won’t weigh hair down or discolour blonde hair. Smooth Factor: 4/5
AG’s Volume category delivers light, airy and uplifting products that provide volume and fullness to otherwise flat hair. AG’s proprietary all-natural Regenerative Complex has been infused into each product, rebalancing the growth cycle while creating the optimal environment for healthy hair growth. ~~FOAM~~ Weightless Volumizer Foam boosts fine-to-medium textured hair with feather-light volume while adding softness and shine. Alcohol-free and humidity-resistant, Foam discourages frizz and provides effective thermal protection from hot tools. Enhanced with AG’s Regenerative Complex, containing clinically-proven pea sprout extract coupled with ginseng and ginger to help create and maintain an optimal environment for healthy hair growth and fuller looking hair. Volume Factor: 3/5 Hold Factor: 3/5 ~~HIGH & DRY~~ Matte Volume And Finish Get second day hair with first day volume. High & Dry’s powder-free, non-sticky and lightweight formulation is designed with “high grip” dry texturizers to create instant volume and texture with a matte finish. Volume factor 3/5
AG’s Style category has got you covered. From a multitasking Shampoo & Body Wash that invigorates your senses, to a high performance Conditioner & Shaving Lotion that will simplify your morning routine, to a full range of grooming products for every hair type, we help you define your style. ~~WAXX~~ High Shine Pomade This moldable pomade adds intense shine, separation and a polished finish in short- to medium-length hair. Waxx’s humidity-resistant formula is also perfect for smoothing flyaways. Hold Factor: 1/5 ~~MOLDING CREAM~~ Sculpt And Style Mold, sculpt and set your style in any hair length, adding texture and a polished shine as you work to create a long lasting look. Molding Cream distributes easily through the hair and washes out effortlessly. Hold Factor: 4/5 ~~STUCCO~~ Matte Clay Paste Stucco’s non-greasy formula provides texture, separation and moldability with a matte finish. Natural oceanic sea clay conditions and replenishes moisture and thickens hair. Hold Factor: 2/5
~~STRENGTH CURE SPLIT END SALVE ~~ Healing formula helps strengthen, prevents further damage, and provides shiny, beautiful colour-treated hair. Leave-in split-end smoothing treatment fortifies and reinforces the cuticle layer of micro-scarred and color damaged hair. ~~STRENGTH CURE FABULOUS LENGTHS ~~ Don't let breakage get in the way of your fabulous length! This protecting formula strengthens hair fiber to help reduce breakage and provides heat protection to prevent further micro-scarring and heat damage to colored hair. Luxurious fortifying serum coats hair’s surface to form a protective shield. *97% Improved Hair Strength After Only 1 Use of the Strength Cure Shampoo, Condition, and Split End Salve!*
~~CLEAN VOLUME INSTANT LEVITATION MIST~~ Energize hair with NEW Clean Volume Instant Levitation Mist! Boost your thin hair at the roots for a lightweight lift that lasts. Lightweight, airy volume for fine color-treated hair provides root lift, body and bounce.
PROTECT YOUR HAIRCOLOUR PERFECT YOUR STYLE Pureology introduces the first collection of styling products created exclusively for colour-treated hair: New Colour Stylist protects hair with the Keravis-infused Strengthening AntiFadeComplex® while enhancing haircolour's beauty with every use. 100% Vegan formulas with Lipid Extracts of coriander, camelina and olive oil boost shine and softness, for radiant colour and stunning style. If you love your haircolour, choose no other. ~~KEY INGREDIENTS~~ STRENGTHENING ANTIFADE COMPLEXwith Keravis Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C & E; REFLECTIVE LIPID EXTRACTS Olive, Coriander and Camelina Oils; NATURAL EXTRACTS Orange Oil; SIGNATURE AROMATHERAPY BLEND Vanilla, Rose and Mandarin Oil
First of its kind, Colour Fanatic is a multi-tasking hair treatment system that provides 21 essential benefits to prime, protect, and perfect colour-treated hair. Combining the exclusive AntiFadeComplex with Fennel Seed extract and a natural blend of camelina, coconut and olive oil, this system protects and strengthens for longer-lasting, perfect-looking colour every day. ~PRIME~ Hair Colour Protection, Leave In Conditioner, Hair Detangler, Quick Drying, Moisturizer for Dry Hair, Helps Reduce Hair Porosity, Conditions Weightlessly, Hair Cutting Lotion, ~PROTECT~ Split End Treatment & Prevention, Hair Breakage Treatment from Daily Brushing & Combing, Strengthens Hair Fiber, Repair and Protect Heat Damaged Hair, Shields Hair Against Environmental Damage, ~PERFECT~ Hair Smoothing Treatment, Silky Hair Treatment, Seals Hair Cuticle, Reduces Dryness, Anti Frizz Hair Spray, Reduces Hair Static, Hair Refresher Spray for Restyling, Hair Shine Treatment
Root boosting, volumised effect with a matt looking finish Best for thick to normal hair
Use the smoothing serum as a finishing product on damaged areas and hair ends for a taming effect
When using Steampod in conjunction with the smoothing creams, you can create an anti-frizz smoothing effect that lasts up to three days. Enriched with Pro-Keratin technology, the formulas help prepare the hair for a Steampod service, leaving hair feeling protected, smooth and soft. Available in two varieties: for normal/slightly sensitised hair and for medium/very sensitised hair.
Beautifully sleek and manageable tresses with a glamorously glossy, smooth finish. Steampod can be used to create a variety of finishes from smooth and supple looks to soft, tumbling waves Also available as a service in salon
Medium styling brush with 7 rows of nylon pins. The famous Denman anti-static rubber pad provides maximum grip and control during blow-drying for shaping hair. The most famous styling brush in the world!